Kuala Lumpur: The Asian Cup 2023 Bid Workshop for Bidding Member Associations started here on Wednesday, with the three remaining potential hosts China, South Korea and Thailand.
Staging the Asian Cup will involve a broad range of activities including major investments in stadiums and infrastructure, transporting millions of people to the matches, recruiting and training thousands of volunteers, providing an event that is accessible for everyone, and servicing the 24 participating teams and world’s media.
“Each edition of the competition represents a huge opportunity in terms of technical development, commercially, Asian football’s global visibility, infrastructure development,” said AFC General Secretary Dato’ Windsor John.
“The expansion from 16 to 24 teams from 2019 onwards into a continent-wide competition will enforce the Asian Cup brand throughout the continent. With more countries involved and more fans engaged, brand recognition will increase significantly,” he added.