Moscow, Russia: FIFA Secretary General Fatma Samoura attended the Qatar 2022 promotional events in Gorky Park, Moscow, and got a taste of what’s to come in four years’ time when the tournament heads to the Arab world for the first time.
Since 7 July, more than 30,000 football fans have visited activations organised by the Supreme Committee for Delivery & Legacy (SC), the organisation tasked with building the infrastructure required to host the 2022 FIFA World Cup Qatar.
The activations, which run until 15 July, include the three-tiered pop-up space, Majlis Qatar, in Gorky Park, which gives visitors a taste of the atmosphere they can expect in 2022 and provides details of the SC, along with the Qatari stakeholders helping to deliver the tournament.
Meanwhile, Qatar Elements, the world’s first floating multimedia museum, takes visitors through an immersive show that introduces them to Qatari history, culture and traditions.
Samoura, who received a tour of the activation from the SC’s Secretary General, H.E. Hassan Al Thawadi, and Assistant Secretary General for Tournament Affairs, Nasser Al Khater, welcomed the country’s promotion of the event, saying its presence “has been exemplary for a host nation that wishes to promote its own tournament.”
Samoura said: “The journey to Qatar 2022 – and a unique version of the FIFA World Cup – has begun.
“Majlis Qatar is a pavilion packed full of surprises and gives visitors an idea of the kind of welcome they can expect when Qatar hosts the first World Cup in the Arab world in a little over four years’ time.
“Along with the other Moscow activations, including Qatar Elements and the Qatar @roadto2022 Exhibition, thousands of football fans are already thinking about their next World Cup journey.”
Al Khater said Qatar was proud to showcase its plans in Russia, while continuing to learn from the 2018 FIFA World Cup organisers.
“The reaction to our installations in Moscow and Saint Petersburg has been fantastic, with fans very keen to engage with Qatari culture and heritage,” said Al Khater.
“Our tournament will be a unique experience for fans, players and officials. Its compact nature means fans will be able to watch more than one match a day during the group stage, while accommodation options, including desert camps and cruise ships, will offer an atmosphere unlike any previous tournament.
“We are also determined to showcase the very best in Arab hospitality. We can’t wait to welcome the world to enjoy our family-friendly atmosphere in four years’ time.”
Al Khater went on to say the 180-strong Qatari delegation had gathered significant knowledge since arriving in Russia.
“This has been an unparalleled learning opportunity for everyone involved in preparations for Qatar 2022. We have spent time working with FIFA and the Russian Local Organising Committee, and also conducted observation programmes across several host cities.
“We congratulate Russia on hosting a memorable World Cup and look forward to following this success in 2022 with another fantastic experience for football fans everywhere.”
The activations in Moscow coincide with Qatar’s official observation programme, where employees have been tasked with gathering knowledge in preparation for Qatar’s tournament, which will kick off on 21 November 2022. The delegation includes employees from numerous Qatari stakeholders, including Ashghal, Hamad Medical Corporation, Kahramaa, the Ministry of Interior, Qatar Football Association, Qatar Rail, QNB Stars League and Qatar Tourism Authority.
Majlis Qatar and Qatar Elements are running alongside various other activations in Doha, Moscow and Saint Petersburg. These include interactive digital portals that connect fans via live video feeds. The SC is also hosting the Qatar @roadto2022 Exhibition at GUM department store in Moscow.